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Welcome to Rain Creative Lab.
Kids for Christ - Foundation for Family and Life (KFL) is a Catholic charismatic organization that advocates and supports the vocation and importance of family. Every year, KFL holds their annual conferences where all members meet and gather together. KFL asked us to design the kit and logo of their conference whose theme was based on treasure hunting and adventure.
KFC conference's theme was "Joy Adventure: the Quest for Real Treasure." With this theme, KFC wanted us to do the following:
The project gave us the opportunity to be flexible in our designs and approach. Fortunately, the organizers of the KFL was open to ideas and collaborated with us.
To translate the ideas into visuals, we capitalized on doing a simple illustration (anime-like drawing) that children can easily relate to and appreciate. We used vibrant colors with strong hints of brown to create the ambiance of adventure.
During the process of designing the kit, we bore in mind that kids respond to simple and clutter-free content. Thus, we maximized the medium by spreading the content all across the kit. It was a constant evolution from its basic form to its final printed kits. To make things more interesting, we re-created the map and re-interpreted it in a different manner, adding mystical names of fictitious places. However, we also made sure that the location if these places was correct and relatively close to the actual place to prevent confusion.
The conference kit was a success and the participants were happy with the output. .