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Welcome to Rain Creative Lab.

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G Travel and Lifestyle Group is a travel agency that provides sport tours, travel packages, and events.  In its conception, Rain provided G Travel its creative requirements.  To push their marketing presence on the Internet, we came up with concept and design of the website that would highlight the company, its service offerings and the beauty of the Philippines.

During the process of the project, G Travel came up with the following requirements for the site which posed some major challenges for Rain:

Key Point challenges:

  • It must be a visually stunning site that can capture the beauty of the Philippines to lure potential tourists .
  • It must create an engaging experience to the user, not sacrificing usability of the site.    

Client Brief:

  • It should highlight on the unique services the company is offering
  • It should have a simple and elegant design that would complement the various visual assets provided by the company.

 

 

What we did with G Travel was a milestone on our part.  We did what we call "custom-grading."  We meticulously edited each photo asset of the site and made sure each visual element would communicate a strong message to the user.  To add to the whole effect, we made every photo look mystical and serene.  Instead of 'butchering" the photo, we enhanced it to make it look real.

Using a simple navigation system, we achieved a strong site to the client.  To extend the experience of travel to the user, we created a theme changing feature to the site. G Travel was a great success for us. We were able to integrate this unique learning to our creative process.  The  G Travel project opened new doors and new clients and projects.

Activities / Services
  • Creative Direction We provided G Travel creative strategies that would highlight their key services and offerings to potential tourists.
  • Art Direction To translate our strategies, we created a simple but compelling design that would deliver  the key points to its users.
  • Branding & Identity We created logo, tagline and creative concepts.
  • Color Grading In order to achieve a unique look and feel for the site, we color- graded all photos used in the site.
  • Design Conversion We converted all designs into web usable assets.
  • Flash Animation We integrated flash animations and assets to enhance the site's user experience.