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Cashsense is a company that provides money-transfer and remittance services for Filipino overseas. However, Cashsense has diversified its service to various markets and clienteles. Besides money remittance service, they have managed to expand to various services to include payroll management for companies and merchant accounts for online shopping.
Cashsense asked us to redesign their existing website to cater to their new service offerings. The rebrand of the site reflects the new face of Cashsense, which enables the company to cater to wide market area and demographics while still maintaining its existing market base.
Cashsense wanted to have their existing website redesigned. They gave us total creative freedom, but asked that the site must::
To address the requirements of Cashsense, we did a trial-and-error method to come up with the design that fit the client's taste. We took two extremes in the design spectrum and played around with the concepts until we found the right balance that made the client happy.
To address the market differentiation, we examined the visual strategies of various existing competitors, took various designs from non-related industry, integrated them in our site and tweaked them to fit our requirements. We had to strike the balance between making the visual simple yet bold. Then, we used big typography to highlight points and maximized the brand's colors to create a vibrant mood and ambiance.
Our project with Cashsense opened us to various strategies in addressing creative setbacks both from the production line and the client itself. It pays well to have a concrete design strategy and stick to one's core strength.