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www.bofango.com

Bofango is an online travel package service that arrange camps, tours and other travel related services for its clients. Bofango serves as a intermediary between the supplier and potential client. They provide a platform for travel suppliers to advertise their services and  them Bofango assembles them into special travel  in tours and camps. 

Bofango's upcoming product site was a project in the making but nearing its beta launch and  Bofango only wanted us to redesign the site quickly.  They only requested the PSD files as they have in-house developer assigend to develop the application and the site itself.

 

Key Point Challenges

  • Positioning Bofango within the market
  • Using a particular visual approach that would address the requirements of the clients.

Client Brief:

Bofango requested us to do the project with the following specifications:

  • Design and use a template similar to that of G-Travel.
  • Use and present updated brand and visuals with the initial layout that Bofango provided
  • Create an impact to users with a site that is easy to use and visually engaging
 

Our approach to Bofango differed from G-Travel.  Even though both of them belonged to the same industry, each one had totally different creative requirements. Our knowledge with G-Travel helped us address the visual challenge of Bofango but  we also used open-ended design to modify and improve our designs.  Ultimately, our collaboration with Bofango enabled us to open various possibilities and opportunities that expanded our ideas. This project also gave us knowledge that proved to useful for other industries as well. 

 

 

Activities / Services
  • Creative Direction Provided complete creative strategy to position the brand into the market.
  • Art Direction Translated creative strategies into designs that match the whole concept and theme of the site.
  • Interface Design Took into account, usability and design.