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The background is interactive. Click and play with it. Or use the following controls:
Select your color scheme.
The background is interactive. Click and play with it. Or use the following controls:
To experience more of Rain's creative site, we got you something that you could play.
What you got here is a platform you can tweak. We doesn't stop only from giving you toys to play
but might as well give us something that we can share with others.
After this will be the start of your own creative exploration.
Welcome to Rain Creative Lab.
Rain Creative Lab was established with these goals in mind: to deliver high quality work to its clients, to never compromise its standards, and to express a wide range of creativity in all its projects no matter the size and requirements. This has been our mantra.
Our level of creativity can be shown by our continuous growth and improvement. It has been a painstakingly long road to maturity. As our creativity has developed o, we have become more able to perceive problems ahead of time and come up with the most viable solutions.
As we enter in this new phase of our creative journey, we believe that redesigning our identity is necessary to fit the level of services we offer to organizations and to showcase our creativity and competence. Our new identity design should not only showcase our maturity and evolution but also highlight our creativity, process and perspective.
Since it started, Rain has underwent two design revamps.
The goal of this phase was just to setup the company.
In order to kick-off the process, I have to come up with the following items:
During this time, I did not have any creative process yet in place, so I relied mainly on my raw ideas and translated them directly into my computer. Because I had a clear vision of what I wanted to achieve, designing the logo was quick and easy. And it was almost like revelation - as if the logo has been imbued with the name it bore.
After creating the logo, I designed the first series of calling cards. They were simple and straightforward. However, unsatisfied with the first output, I paused and re-evaluated the whole concept, the theme, and the brand. I then realized that Rain has to be a brand, particularly a brand of creative work that would evoke a certain emotional quality and communicate a particular style to its clients and audience. Consequently, I came up with my first company tagline:
I have been a fan of Joshua Davis' generative artwork. Inspired by his work, I created my own set of generative scripts that I can use. The first one was used in the back face of my calling card. In order to make things interesting, I made each card with a unique design taken from the parts and parcel of the whole artwork.
The concept is simple: the back of the card is a piece of one big artwork. The design was inspired by Joshua Davis' artworks. The design signifies that any creative projects undergo complex and tedious process. It is our job to make things siimple for our clients while making work an enjoyable experience as we go along. To juxtupose the complexity of design at the back, I make a simple card face where all the details are indicated. I used the same process in designing the website. Basically, the goal was to come up with a simple website that would showcase my past work.
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This first phase of Rain was an exploration of various possibilities. As time went by, I became more and more optimistic about Rain and its future.
Rain soon began attracting clients and so we began working on interesting projects. The efforts started to pay-off slowly and steadily. However, since Rain was still a very young company and still needed to build its portfolio, there was the pressure to accept projects that did not seem to be in line with Rain’s identity and vision. I realized then that Rain's existing identity was still not very clear to its audience. I started turning down non-related projects and began to reevaluate Rain’s strategy.
Fortunately, with the help of my friend from an advertising agency, I got exposed to creative advertising, packaging, branding and marketing. This exposure opened by eyes to a whole new level of creativity and perspective and changed my outlook towards revamping Rain’s identity. It showed me the importance of Rain’s position, brand and image as a company.
The next phase of Rain gained a higher level of improvement on output and creativity.
This was the phase where I understood what is essential, and that is, “less is more.” I began to understand that it was necessary to “strip down” Rain from ornamented designs. I succumbed myself to this whole process. And I tried to learn, understand, and absorb everything I could. It was a rather painful process of exploration and evolution. Consequently, the new phase of Rain's identity and branding journey had been reinforced by these new learning.
The rebirth, I thought, must include the following items:
The new branding phase was now in line with the company's strategic positioning. It was a critical point that Rain's identity and branding should match its strategic business direction. Because we want to focus on interactive media such as (online, interactive CD and the like) we then came up with a new tagline:
This new Rain branding seemed to have opened a Pandora's box of creative exposition. We came up with a stronger typographic representation, solid colors, minimalistic approach in our creative output.
We took advantage of using iconic pixelated images such as the hand pointer, and translate them into various forms and shapes. The icon was a perfect expression of Rain's new direction. We updated our website with all our new works.
Sometimes less is more. Years after our first release, we toned down and cleaned up our design styles. We have been greatly influenced by minimalist designs. Through the process, we realized that clean and simple designs lasts longer than intricate and complex design.
This phase also enabled us to come up with concepts like "Creative Rockstar", "Bad-ass work." While these concepts may sound quite "strong," it captures the out-of-the-box yet proactive and high-impact approach that we imbibed in our identity. While we remained simple and structure, we were also dynamic and creative.
It was indeed the phase of creative possibilities but also the start of maintaining a more cohesive image. Phase 2 was the start of a new era of work in Rain as we gained new and bigger clients.
The next phase was an expansion of our creative horizons. We began to extend ourselves and offered more possibilities and solutions to our clients.
It was also during this phase that I took inspiration from Stefan Sagmeister in TED talk. His philosophy regarding branding was that "sameness is overrated." He reinforced the importance that we needed to separate ourselves from the rest. Thus, this pushed us to further develop our identity and branding. We experimented with colors, creative accidents, technical enhancements, and organic design evolution.
During this phase, we developed on what we already have and came up with better strategies especially in the following items:
We felt we have to constantly push the boundaries even if the process took long. The key here is to take the time to polish your strategy and make sure it is uniquely set.
The new design showcases not only the works we have done, but the process we underwent. We believe that the process is as important as the output. And we will never stop this process of improving and developing. Even now, I am still in search of new possibilities, challenges and process that can shape conventional knowledge of what can be achieved.
Our creative journey does not only focus on creative output but the process we have undergone to reach certain milestones. These highlights 3 essential principles that Rain truly believes in:
Experience, experiment, immerse.
